Founders: November 5, 2015

• Market Problems -

• What do you get for what you pay?

• Start with the customer’s job to be done

Attendees

• Mary Lou - Mindfulness
• Tony - Personal secret agent
• Sara - bioinformatics - Sparkwild - social app for outdoors people
• Rick - Timely - web based calendars
• Alan - Process - need customers

Minutes

• Google’s Project: Search Inside Yourself
• Apple/FB also doing this
• product market fit questions
• tell-apart
• trail peaks
• guide advisor

• Sensorica.co

• When should you be thinking of what? Alan is building this process

• unmet need app
• intercom.io job story

• What are the key decisions you need to make?

• morality, ethics, values, and principles vs profit

Homework

• Mary Lou - 30 second pitch (Send Kris MIT process)
• Tony - Demo, Deck, target customer
• Sara - Add a map tracker - Deck for MEC - 30 second pitch with target market, look for competitors
• Rick - Go/No Go - marketing automation app - 30 second pitch - no with why?
• Alan - send out pitch - copy of a pitch - value management product suite (Value business intelligence)
• Kris - A summary what I’ve gleaned through the product market fit process. Document patterns of what is shiny. Answer: Why do I turn things down?

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